Club Social crackers had a flat image that wasn't connecting with their consumers.
So the brand needed a bold and brazen campaign to launch its new Nachos flavour.

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More than a brand experience, we had created storytelling that mixed strategies such as film, digital, sales promotion and events that changed how people started to think, feel and act about the brand.

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To leverage sales and engage the audience, we launched a sales promotion on retail, and we transformed six influencers (comedians, television hosts and Big Brother contestants) into Mexican wrestlers.

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While the "wrestlers" were sharing their promotional films and baiting each other on social media, the consumers should vote for whom they would see in a wrestling match.

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MORE THAN R$ 1.290.000,00 on earned media.

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INCREASED OF 128% on traffic on Facebook brand's channel.

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THOUSANDS OF PEOPLE attended the final match.